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Is Peep Culture the New Pop Culture?
Since I wrote my essay for the book 12 months ago, we have been working at Tribal DDB Amsterdam to find a better framework to explain social media campaigns (which these days means all advertising) to clients. We now tell them that for their campaigns to succeed and be peeped in on, they need two things:
1) Look what I found
2) Look what I did
Number 1, look what I found, is what Philip’s Carousel was about and is what traditional agencies tend to be good at; creating pop culture that will get brands peeped in on. But...
Read More Audi R8
This is the new Audi R8 site from GT. It’s all about time, engineering and beauty.
...Advertising and the environment
Asking advertising people, digital or otherwise, to blog about the environment seems a bit like asking a Columbian drugs cartel for their thoughts on rehab programs. We tend to be seen as the problem, rather than the solution.
Our business is based on the belief that consumption is a good thing. We make a living by encouraging people to consume more, and consumption is what lies at the heart of our current environmental crisis. How we break this reliance will require a much bigger paradigm shift than simply flogging green products and their benefits.
Depending which side of the fence you sit,...
Read More Interesting 2007
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Daniele is onto something with his Erotic Film post from Interesting 2007 - trying to apply the rules of making a porn film to online advertising is pretty much what it was all about. Grant McCracken, one of the speakers who told an excellent story about appearing on Oprah, makes this point expertly in his posting on the conference - he's got a very big brain. (And bizarrely, James Cooper and I are having a chat in the background of his photo of Russell Davies.) What Russell Davies did, intentionally or not, was genius. He...Pitching web vs pitching offline
Here’s one that’s been bugging me and it could be one to discuss this evening at the social. Why, in a pitch, do clients often have to see web page designs before they can buy a website? Above the line agencies don’t make TV spots before they go to pitch, architects don’t go in with intricate details of how a building will look before the client will buy it – it doesn’t make good business sense. So why do clients have to see what their home page will look like of how their navigation will work? Why can’t clients buy...
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