Branded Content Part 2

I'd like to share some thoughts and some research on the Round table discussion about Branded Content. Branded content works a little bit like slapstick TV spots with your brand as a sticker to finish it off, with one difference. Your brain stores the story and the advertiser in different areas, the lesser the story is about your product or brand the less effective it is. You say - "Have you seen that great spot about X? I think it was some insurance brand". The same mechanism works for branded content online with one important difference. Usually (not always)...