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The role of Innovation within ad agencies
Yesterday I started a new job as Head of Innovation of Cheil UK. Given this is a new role for me, I thought it would be useful to get some direction from some of my friends/peers on how they view the role of innovation within an advertising agency (beyond what I already knew from my own experiences as well as the excellent pieces by Ben Malbon on the topic of Chief Innovation Officers). Those that kindly lent me their words of wisdom were as follows (thanks guys):
Adam Good, Executive Vice President at Proximity Worldwide
Andy Kinsella, Innovation Director at Glue Isobar
Andy...
Read More Interview with Fernanda Romano
Last year we (Creative Social) were honoured with the task of helping Lürzer’s Archive in establishing a digital section for the first time in their history. The first version can be downloaded here. Since then there have been a number of Socials who have been featured in the magazine and over the rest of this week, we will be replicating their interviews as a taster for a set of interviews done by our very own intern, James Kirk over the coming weeks (now that the blog is finally back up - sorry for the downtime). First up is...
Read More Latest Samsung viral
Latest Samsung viral by those fine folk at The Viral Factory. It is a stop motion film to promote the Samsung Central Station range of USB hub monitors, that help clear your desk of messy cables. They include a wireless USB 2.0 dongle that connects to a USB port on the portable computing device. The monitor then apparently ‘comes alive’ if your computer is within 3 feet of the ‘Central Station’ and what’s more is that you can plug desktop peripherals such as a keyboard and mouse into it.
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