Here’s a chance to turn the tide a little and encourage those at the helms of the brands to do good things.
Brand Week are doing a marketer of the year award.
My vote goes to Geoff Cottrill of Converse. More than a few of us Socials have an interest, that aside, it’s no coincidence we like the brands that step out and give value.
Many marketeers are glorified accountants, few could ever justify some of the fun Geoff and his team have had – Pharrell Williams, Julian Casablancas & Santogold with My Drive Thru,
Kid Cudi, Rostam & Bethany, “All Summer’. These guys just keep going.
Encouragement given here.
