A new augmented reality experience greeted Singaporeans on the first day of the New Year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers to participate using their iOS devices to discover the whole range of Volkswagen models. Users will have the showroom at their fingertips to explore model features and even book a test drive with just one touch.
Jeff Cheong, Head and Executive Creative Director, Tribal DDB Singapore said, “We look forward to using this application to enhance the overall showroom experience for Volkswagen. With technology and creativity, we believe the app will be able to serve as an ‘always on’ platform for customers to access Volkswagen.” The AR print ads will run through to February 2012 and will also be available at the Volkswagen showroom. The ‘VW SG’ application is available for download here.
