What happens if you combine some of elements of previous award winners such as Uniqlock and MINI White Rabbit (NMA suggested this link first I promise), add some Orange Animal balloons and sprinkle with a bit of magic?
Well you get this rather brilliant campaign for Orange by Poke. We actually came up with a similar idea for a client about 4 years ago now but with the technology as it was then there is no way anyone could have delivered something as polished as this and it shows how the opportunities have really opened up which is why 2008 should be the year of digital.
Anyway I have created a balloon for Creative Social and if we win, we will sell the prize and donate the money to charity so get supporting it. Find out where it is here.
Irrespective I love this campaign.
