Being one hour late to Creative Social Antwerpen (flight delayed but SAS came to the rescue), we never got the chance to show this banner we did a couple of months back – a typical piece of Daddy work we really wanted to share. So here it is.
It’s about the pretty unlikely co-branding and collaboration between our client Scandinavian Airlines (SAS) and the only train company in Sweden (SJ).
Sweden being a large country – these two companies are not only each others competition – but are more or less considered arch enemies. In business and marketing.
This banner tells the story of their new collaboration.
