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Return to the doghouse

By Daniele | Published: December 9, 2009  


The sequel to the highly acclaimed Doghouse commercial for JC Penney. From Saatchi & Saatchi New York and over very own Coops. Supporting site was created by North Kingdom.

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One Comment

  1. James Cooper
    Posted December 9, 2009 at 20:20 | Permalink

    Just a little background on the site. The idea is that you can put someone before the Doghouse Review Board and then watch them squirm in a movie. The site takes, text comments, photos, video and sound to create one big trial movie that can be shared. You can also invite witnesses to take part in the trial movie.

    It’s pretty ambitious and hasn’t been without it’s difficulties but it’s great fun.

    James

    Reply

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