This is the new global campaign by Profero for Bayer Schering Pharma to communicate issues around erectile dysfunction (ED), how to approach your doctor about the condition and the importance of talking to your partner about any related sexual performance problems. Working with Aardman studios, Profero developed Dennis, a character that not only offers a light-hearted window onto a serious subject but also provides a personality around whom they can empathise and connect.
The core content is hosted on Inbed website as well as on Youtube. Additional content will be seeded over the coming weeks with local and culturally specific adaptations also rolling out over the coming months.
Hopefully this shows that in a notoriously conservative sector, you can still deliver something which is refreshing and innovative. Most importantly though the story ends well:
