Well done to AKQA who won the first Creative Showcase of 2010 for their Nike True Cities app. The app provides city highlights recommended from Nike ambassadors as well as providing people with the chance to provide their own recommendations. Personally I would have preferred to have seen a collaboration by Nike with existing apps such as Foursquare or Dopplr and I personally found Nike True Cities a little cumbersome. If nothing else though it is a great example of putting a fantastic award entry together! Be sure to check it out here. Also liked their PR page which undoubtedly led to far more buzz around the app launch.
First runner up was Play for their excellent RNIB campaign which uses digital outdoor in a clever way to communicate the fact that one in 7 people suffer from hearing loss.
Second runner up was Weapon 7 for their banner campaign for the Mercedes E-class Estate launch.
