It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching of new Nike Air Max in Argentina. So this idea sprang up, mixing online and offline worlds at the same time in a unique racing experience.
The Nike Air Live Show consists in an magnetic platform that allows Air Max shoes to float 1.6 inches from the surface while, at the same time, a mechanism receives the sign from the web that make the shoes move forward. The user can watch the race online and live with video streaming. And you are invited too. From 10am to 10pm (GMT -3) blow your mic here and control a levitating shoe in a Nike Store in Buenos Aires.