Advertising Archive

Volkswagen Singapore and Tribal DDB launch AR experience

By James KirkPublished: January 5, 2012 at 23:46 Tags: , ,
A new augmented reality experience greeted Singaporeans on the first day of the New Year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers to participate using their iOS devices to discover the whole range of Volkswagen models. Users will have the showroom at their fingertips to explore model features and even book a test drive with just one touch. (more...)...
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Schweppes Profile App 2.0

By James KirkPublished: December 24, 2011 at 13:10 Tags: , , ,
Schweppes has released the successor of the Schweppes Profile App. A Facebook application which lets users create a personal look for their new Facebook Timeline profile design.
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SoDA 2012

By James KirkPublished: December 12, 2011 at 11:10 Tags: , , ,
Share your opinions on digital marketing with the Society of Digital Agencies (SoDA). They have released their 2012 edition of the digital marketing outlook survey and are looking for industry thought leaders to provide their input. These insights will be printed in the 2012 edition of The SoDA Report. The anonymous survey focus's on your experiences with, and plans for digital marketing. To participate, click this link to start: http://bit.ly/w4mi8W.  In return for your time, you will receive a copy of The SoDA Report as well as additional content updates throughout the year as The SoDA Report moves to a quarterly editorial calendar for 2012....
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Passion leaves its mark again – Audi

By James KirkPublished: December 10, 2011 at 15:25 Tags: , , ,
Today the Spanish Derby a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot showing football and car fans how they did it. Nice work from DDB Spain. Two passions, two players and a challenge... http://www.youtube.com/watch?v=hgD4iC6tZ2o  ...
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Eristoff and the Wolves in London

By James KirkPublished: December 5, 2011 at 17:30 Tags: , ,
We recently got sent this great viral campaign produced to launch the brand Eristoff Vodka in London. November 2011, London UK. The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite as it seems… https://www.youtube.com/watch?v=IBzYnKA1T9A&feature=player_embedded  ...
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