As is now customary, Creative Social opened up with everyone introducing them through their work. The key trend was obvious with 6 different iPhone Apps. As is the set-up of this session, a lot has to remain confidential (with Chatham House rules applying). However here is the best of the rest:

RNID campaign by M&C Saatchi & Play

AKQA’s Real Racing GTi campaign

The registered users of the free racing app, Real Racing GTI, have the chance of winning one of six limited editions of the vehicle. Users will also be encouraged to post race times and scores to Twitter and Facebook, and upload videos of their race to YouTube.

Pee in shower campaign by F/nazca Saatchi & Saatchi

Read more about this campaign here.

Other campaigns of note were Myskystatus, by Profero NY, which let’s you tweet when your plane leaves and lands, Spezify which was developed by FarFar as a different type of search engine and Ommwriter by Herraiz Soto which provides a perfect place to think and write:

Ommwriter from Herraiz Soto on Vimeo.

Remember you can follow the next few days here on the blog or follow the hashtag #cssf.

Posted in: Advertising, Creative Social |