VW’s Fun Factory
October 8th, 2009 by Daniele
Interesting installation of a set of “piano” stairs proving that people to make more effort if it’s fun by VW.
No idea how it sells more cars… (thanks Mike Z)
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SUPPORTED BY
Jackie, on October 12th, 2009, at 2:55 pm
I think the aim of this execution isn’t to show that people make more effort, but rather that by making an everyday activity a bit more fun, people’s energy can change. Also illustrates positive interaction with a brand.
Who doesn’t love piano stairs?!
This is part of VW’s “Theory of Fun” campaign – I’ve posted more on it here:
http://bit.ly/8knY
Cheers!
Jackie