Sorry for the delay but I have finally got round to putting together a post to talk about some of the fantastic work that was showcased by the agencies at Creative Social in Antwerp (for those that were there the deck is coming!). I have to say that the general level of work was fantastic and it shows that the industry is in a really good place. There were quite a few campaigns already featured on this blog (e.g. Creativeshowcase winners from Agency Republic and Play as well as our own agency MINI iPhone app) as well as some that will hopefully break soon (look out for the Liberal Democrat work by LMFM). Beyond this here were my own personal highlights:

The pick of the bunch – Boondoogle’s Banner Concerts campaign for Axion. Absolutely fantastic and can understand why it won the Mouse awards Grand Prix. The reason I love it is that here is a brand this is really delivering something useful to their customers and connects in a really interesting way. You must watch the case video here. Individual executions can be found here.

The rather brilliant online music video developed by Herraiz & Soto for Labuat. Absolutely beautiful

Really nice site developed by Tribal DDB Amsterdam to highlight the new widescreen tv by Phillips (I want one!)

A humorous song by Hank the singing bottle to promote the use of glass in the EU. Developed by our quite brilliant hosts, Thesedays. Apparently they have written to Arnold Schwarzenegger to reclaim the line ‘I’ll be back’ – interested to see what happens there

A site which redefines the online shopping experience. Developed by Perfect Fools for H&M, the site gives you the ability to see what clothes look like as they are worn through a seamless experience. See here for case video.

Posted in: Advertising, Agencies & People, Creative Social |