Completely agree with James below that most of the Superbowl ads were pants. However I have to say that i did enjoy what turned out to be the people’s favourite:
Also thought VW made a god effort to take their ad beyond the spot by creating a competition using facebook connect on VW.com albeit one which ultimately amount to social spam:
All the Superbowl ads can be seen here.
The Superbowl has historically been the place for agencies to flex their creative muscles. I’m not sure what happened this year, most of the TV spots were pants. Maybe agencies are in a funk, maybe everyone is trying to save money.
But there were a few interesting things done by agencies trying to harness the fact that this was the first superbowl where twitter was mainstream. We did something for Wheaties cereal called the Most Valuable Tweeter, a site that worked out the best tweet during the superbowl. And there was another site called Brand Bowl that worked out what people were saying about brands.
Neither of them are going to change the world but both are interesting social media experiments and show a willingness to think beyond the 30 second (and in this case $3m!) spot. The MVT site will continue for other sporting events too, so should hopefully become quite big.
saul stuck in my mind for sure. here’s more on this amazing and dedicated character.
thanks to the marvelous inc.com, picture cody pickens. i’m sure there’s some sort of netiquette for crediting other people’s content, i’m also sure someone like nathan cooper will tell me.
Last week Campaign ran a piece on Creative Britons, showcasing the people who are putting the heart back into Creative Britain and was accompanied by an image taken by the photographer and publisher Howard Webster. It was fantastic to see so many Socials in there who all provided their own interesting views on how they see the world;
Fernanda Romano – The new dialogue has made advertising more fun and creative
Flo Heiss – “It’s about coming up with ideas that can be advertised – and not just advertising ideas”
Dave Bedwood and Sam Ball – people don’t change, it is only the technology through which you reach them that has. People have more power than ever before not to see your ads so you have to be really good to stand out
Paul Banham – We need to move from creating creative ideas to business ideas
Seb Royce – I love my boots
The full article article can be found here (alas I cannot find a copy of the photo but if anyone has it please do post/send across)
useful for notices and the ‘odd’ job post.
just doing some cross referencing. join if you’re not already in.
more likely it’s procrastination before we get deeper into organising Creative Social Paris.
Interesting Youtube campaign for Adidas by RIOT Amsterdam. You can interact in a number of ways to see Dwight Howard get Faster. Stronger and Lighter:
I particularly liked the unlocking of exclusive content only once the campaign reaches a number of views. If want to know more, you can read it here on Rubbishcorp.
Well done to AKQA who won the first Creative Showcase of 2010 for their Nike True Cities app. The app provides city highlights recommended from Nike ambassadors as well as providing people with the chance to provide their own recommendations. Personally I would have preferred to have seen a collaboration by Nike with existing apps such as Foursquare or Dopplr and I personally found Nike True Cities a little cumbersome. If nothing else though it is a great example of putting a fantastic award entry together! Be sure to check it out here. Also liked their PR page which undoubtedly led to far more buzz around the app launch.
First runner up was Play for their excellent RNIB campaign which uses digital outdoor in a clever way to communicate the fact that one in 7 people suffer from hearing loss.
Second runner up was Weapon 7 for their banner campaign for the Mercedes E-class Estate launch.
Really. Try it here.
A Perfect Fools production with WatersWidgren\TBWA for the launch of Arla’s ecological cottage cheese.
We left the picture out so you could enjoy your lunch.
If you are in London, worth checking out the sale at Creative Social’s favourite London fashion label, Social Suicide, at 8 Ganton Street. They are clearing out previous seasons with most jackets coming in at £90. However I was lucky enough to pick up this fun jacket for £40 (and there are some left):
Also worth checking out their new collection which is called Dictators of Fashion and draws style and structural inspiration from a series of 20th Century military and political heroes and tyrants. These are Winston Churchill, Franklin Roosevelt, Charles de Gaulle, Benito Mussolini, Nelson Mandela, Chairman Mao, General Kalashnikov, Malcolm X, John F. Kennedy and Fidel Castro. Definitely worth checking out the site as the number of unique users on any day dictates the discount you get for the day.
Winston Churchill Brown
Judges Winner
Audience Winner
We have done a twitter film festival for Nikon where users had to talk about a day in their lives in 140 seconds or less. The project was to showcase the new D5000 with cool video capabilities. The videos above are the winners. You can find out more about the Nikon Film Festival here.
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