The Superbowl has historically been the place for agencies to flex their creative muscles. I’m not sure what happened this year, most of the TV spots were pants. Maybe agencies are in a funk, maybe everyone is trying to save money.
But there were a few interesting things done by agencies trying to harness the fact that this was the first superbowl where twitter was mainstream. We did something for Wheaties cereal called the Most Valuable Tweeter, a site that worked out the best tweet during the superbowl. And there was another site called Brand Bowl that worked out what people were saying about brands.
Neither of them are going to change the world but both are interesting social media experiments and show a willingness to think beyond the 30 second (and in this case $3m!) spot. The MVT site will continue for other sporting events too, so should hopefully become quite big.
saul stuck in my mind for sure. here’s more on this amazing and dedicated character.
thanks to the marvelous inc.com, picture cody pickens. i’m sure there’s some sort of netiquette for crediting other people’s content, i’m also sure someone like nathan cooper will tell me.
Last week Campaign ran a piece on Creative Britons, showcasing the people who are putting the heart back into Creative Britain and was accompanied by an image taken by the photographer and publisher Howard Webster. It was fantastic to see so many Socials in there who all provided their own interesting views on how they see the world; Fernanda Romano – The new dialogue has made advertising more fun and creative Flo Heiss – “It’s about coming up with ideas that can be advertised – and not just advertising ideas” Dave Bedwood and Sam Ball – people don’t change, it is only the technology through which you reach them that has. People have more power than ever before not to see your ads so you have to be really good to stand out Paul Banham – We need to move from creating creative ideas to business ideas Seb Royce – I love my boots
The full article article can be found here (alas I cannot find a copy of the photo but if anyone has it please do post/send across)
Interesting Youtube campaign for Adidas by RIOT Amsterdam. You can interact in a number of ways to see Dwight Howard get Faster. Stronger and Lighter:
I particularly liked the unlocking of exclusive content only once the campaign reaches a number of views. If want to know more, you can read it here on Rubbishcorp.
Well done to AKQA who won the first Creative Showcase of 2010 for their Nike True Cities app. The app provides city highlights recommended from Nike ambassadors as well as providing people with the chance to provide their own recommendations. Personally I would have preferred to have seen a collaboration by Nike with existing apps such as Foursquare or Dopplr and I personally found Nike True Cities a little cumbersome. If nothing else though it is a great example of putting a fantastic award entry together! Be sure to check it out here. Also liked their PR page which undoubtedly led to far more buzz around the app launch.
First runner up was Play for their excellent RNIB campaign which uses digital outdoor in a clever way to communicate the fact that one in 7 people suffer from hearing loss.
If you are in London, worth checking out the sale at Creative Social’s favourite London fashion label, Social Suicide, at 8 Ganton Street. They are clearing out previous seasons with most jackets coming in at £90. However I was lucky enough to pick up this fun jacket for £40 (and there are some left):
Also worth checking out their new collection which is called Dictators of Fashion and draws style and structural inspiration from a series of 20th Century military and political heroes and tyrants. These are Winston Churchill, Franklin Roosevelt, Charles de Gaulle, Benito Mussolini, Nelson Mandela, Chairman Mao, General Kalashnikov, Malcolm X, John F. Kennedy and Fidel Castro. Definitely worth checking out the site as the number of unique users on any day dictates the discount you get for the day. Winston Churchill Brown
We have done a twitter film festival for Nikon where users had to talk about a day in their lives in 140 seconds or less. The project was to showcase the new D5000 with cool video capabilities. The videos above are the winners. You can find out more about the Nikon Film Festival here.
After all of the hot discussions at different Creative Socials we’ve attended about integration, storytelling and long-term conversations vs. short-run campaigns, we returned to our little quonset hut up here by the North Pole and started cooking on our best answer to these issues. Fortunately we were blessed with a courageous and innovative client in the form of Nordic McDonald’s. The result is Dreaming in Mono, a new transmedia-storytelling/brand-entertainment experience developed together by McDonald’s, Perfect Fools, the Swedish film unit Happy Fiction, and Sundance Festival Award winner Jens Jonsson. Dreaming in Mono is a full-length story told in multiple media (including major TV channels across the region), primarily over seven episodes. You only have to watch McDonald’s Nordic Marketing Director Shaun Russell’s explanatory video, freely available on the same hub site as the main content, to understand that this is something different. Looking forward to your feedback, guys!
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